In this section:
1. Who we are
2. What are cookies?
4. The law on cookies
5. Cookies that do not require consent
6. Cookies that require consent
7. Types of cookies
8. Cookie duration
9. Cookies we use
10. Your cookie choices
11. Changing or withdrawing consent
12. Browser controls
13. Personal data collected through cookies
14. International transfers
15. Changes to this cookie Notice
16. Contact us
Last updated: 18 June 2026
1. Who we are
We are Ellenbrooke, a trading style of Exemplas Limited.
This Cookie Notice explains how Exemplas Limited uses cookies and similar technologies on our website at www.exemplas.com.
In this policy, “Exemplas”, “we”, “us” and “our” means Exemplas Limited, registered in England and Wales. Our registered office is Exemplas Limited, University Of Hertfordshire, College Lane, Hatfield, Hertfordshire, England, AL10 9AB
Our ICO registration number is Z7689029.
This Cookie Notice should be read together with our Privacy Notice, which explains how we collect, use, share and protect personal data.
2. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. They allow a website to recognise your device and store or access information about your preferences, settings or previous activity.
This policy also covers similar technologies that store information on, or access information from, your device. These may include:
- pixels;
- tags;
- scripts;
- plug-ins;
- local storage;
- session storage;
- software development kits;
- tracking URLs;
- device identifiers;
- link decoration; and
- fingerprinting technologies.
In this policy, we use “cookies” to refer to cookies and similar storage or access technologies.
3. Why we use cookies
We use cookies to:
- make our website work properly;
- keep our website secure;
- remember your cookie choices;
- improve website performance;
- understand how visitors use our website;
- measure the effectiveness of communications or campaigns;
- provide embedded content, such as video or social media content; and
- support marketing or advertising activity, where applicable and where you have given consent.
4. The law on cookies
The Privacy and Electronic Communications Regulations 2003, known as PECR, regulate the use of cookies and similar technologies.
In general, we must:
- tell you that cookies or similar technologies are being used;
- explain clearly what they do and why we use them; and
- obtain your consent before placing or using them, unless an exception applies.
Where cookies or similar technologies collect personal data, the UK GDPR and Data Protection Act 2018 also apply.
5. Cookies that do not require consent
Some cookies are necessary for our website to function or to provide a service you have requested. These are commonly called strictly necessary cookies.
We may use strictly necessary cookies without your consent where they are required to:
- operate the website;
- keep the website secure;
- remember your privacy or cookie choices;
- enable you to move around the website;
- complete forms or requests you submit; or
- provide a service you have specifically requested.
You can block strictly necessary cookies through your browser settings, but parts of the website may not work properly if you do so.
6. Cookies that require consent
We will ask for your consent before using non-essential cookies, unless a legal exception applies.
Non-essential cookies may include:
- analytics cookies;
- performance cookies;
- functionality cookies that are not strictly necessary;
- marketing cookies;
- advertising cookies;
- social media cookies;
- embedded-content cookies; and
- third-party tracking technologies.
We will not use these cookies unless you have chosen to allow them through our cookie banner or cookie preference tool.
7. Types of cookies we use
7.1 Strictly necessary cookies
These cookies are required for the website to work. They may be used for security, network management, accessibility, load balancing, remembering your cookie preferences, or enabling forms and core site functions.
These cookies are always active.
7.2 Analytics and performance cookies
These cookies help us understand how people use our website. For example, they may tell us:
- which pages are visited;
- how long visitors spend on the website;
- how visitors arrive at the website;
- whether users encounter errors; and
- which content is most useful.
We use this information to improve our website and services.
We will only use analytics and performance cookies where you have consented, unless a legal exception applies.
7.3 Functionality cookies
These cookies allow the website to remember choices you make or provide enhanced features. For example, they may remember preferences or support interactive website functions.
We will only use non-essential functionality cookies where you have consented, unless a legal exception applies.
7.4 Marketing and advertising cookies
These cookies may be used to:
- understand the effectiveness of marketing campaigns;
- measure referrals from third-party platforms;
- support online advertising;
- personalise content or advertising; or
- build a profile of your interests.
We will only use marketing and advertising cookies where you have consented.
7.5 Third-party and embedded-content cookies
Some pages may contain content or functionality provided by third parties, such as video platforms, social media platforms, analytics providers, advertising networks or map providers.
These third parties may place cookies on your device when you interact with their content or services. We do not control all third-party cookies, and you should read the relevant third party’s privacy and cookie information.
Where we control the use of third-party cookies on our website, we will only allow non-essential third-party cookies where you have consented.
8. Cookie duration
Cookies may be either:
- session cookies, which expire when you close your browser; or
- persistent cookies, which remain on your device for a set period unless you delete them earlier.
The duration of each cookie is set out in the cookie table below.
9. Cookies we use
The table below identifies the cookies and similar technologies used on our website.
| Cookie name | Provider | Category | Purpose | Duration | Consent required? |
| _cf_bm | Cloudflare (third party) | Strictly necessary | Bot management cookie set by Cloudflare. Distinguishes between humans and bots to protect the site from automated abuse. | 30 minutes | No |
| _ga | Google Analytics (third party) | Analytics / performance | Google Analytics. Registers a unique ID to generate statistical data on how the visitor uses the website. | 2 years | Yes |
| _ga_4ZQ8N861G5 | Google Analytics (third party) | Analytics / performance | Google Analytics. Used to persist session state across pages. Specific to this site’s GA4 session and usage measurement.. | 2 years | Yes |
| cf_clearance | Cloudflare (third party) | Strictly necessary | Cloudflare security cookie. Stores proof that the visitor has passed a Cloudflare security challenge. | 1 year | No |
| cmplz_banner-status | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by the Complianz consent plugin (WordPress). Records whether the cookie consent banner has been dismissed. | 1 year | No |
| cmplz_consented_services | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Stores which cookie categories the user has consented to. | 1 year | No |
| cmplz_functional | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Records user’s consent state for functional cookies. | 1 year | No |
| cmplz_marketing | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Records user’s consent state for marketing cookies. | 1 year | No |
| cmplz_policy_id | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Stores the version ID of the cookie policy accepted, so consent can be re-requested if the policy changes. | 1 year | No |
| cmplz_preferences | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Records user’s consent state for preference/functionality cookies. | 1 year | No |
| cmplz_statistics | Complianz / Ellenbrooke (first party) | Strictly necessary | Set by Complianz. Records user’s consent state for statistics/analytics cookies. | 1 year | No |
| wp_consent_functional | WordPress / Ellenbrooke (first party) | Strictly necessary | WordPress consent API cookie. Stores the visitor’s consent state for functional cookies, used by Complianz to fire third-party scripts conditionally. | 1 year | No |
| wp_consent_marketing | WordPress / Ellenbrooke (first party) | Strictly necessary | WordPress consent API cookie. Stores the visitor’s consent state for marketing cookies. | 1 year | No |
| wp_consent_preferences | WordPress / Ellenbrooke (first party) | Strictly necessary | WordPress consent API cookie. Stores the visitor’s consent state for preference cookies. | 1 year | No |
| wp_consent_statistics | WordPress / Ellenbrooke (first party) | Strictly necessary | WordPress consent API cookie. Stores the visitor’s consent state for statistics cookies. | 1 year | No |
| wp_consent_statistics-anonymous | WordPress / Ellenbrooke (first party) | Strictly necessary | WordPress consent API cookie. Stores the visitor’s consent state for anonymous statistics cookies (e.g. cookieless analytics). | 1 year | No |
We will update this table where our use of cookies changes.
10. Your cookie choices
When you first visit our website, we will ask you to make a choice about optional cookies.
You can:
- accept all optional cookies;
- reject all optional cookies; or
- manage your preferences by cookie category.
You do not have to accept optional cookies to use our website.
If you reject optional cookies, we will not use those cookies unless you later change your preferences.
11. Changing or withdrawing consent
You can change or withdraw your cookie consent at any time by using the Cookie Settings link on our website.
Withdrawing consent will not affect the lawfulness of any processing based on consent before it was withdrawn.
If you clear cookies from your browser or use a different device or browser, you may need to set your cookie preferences again.
12. Browser controls
You can also manage cookies through your browser settings. Most browsers allow you to:
- see what cookies are stored;
- delete cookies;
- block all cookies;
- block third-party cookies; or
- block cookies from specific websites.
If you block all cookies, some parts of our website may not work properly.
Guidance on managing cookies is available from the support pages for your browser.
13. Personal data collected through cookies
Some cookies and similar technologies may collect information that identifies you or could identify you, including:
- IP address;
- device identifiers;
- browser type and version;
- operating system;
- referral information;
- online identifiers;
- pages visited;
- time spent on pages;
- approximate location derived from technical data; and
- interaction data.
Where this information is personal data, we process it in accordance with our Privacy Notice.
For non-essential cookies that involve personal data, our lawful basis is usually consent. For strictly necessary cookies, our lawful basis may be legitimate interests, compliance with a legal obligation, or another lawful basis depending on the specific cookie and purpose.
14. International transfers
Some third-party providers may process cookie-related information outside the United Kingdom.
Where this involves personal data, we will take steps required under UK data protection law to protect that information. This may include using adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement, the UK Addendum to EU standard contractual clauses, or another lawful transfer mechanism.
Further information is available in our Privacy Notice.
15. Changes to this Cookie Notice
We may update this Cookie Notice from time to time to reflect changes in:
- the cookies we use;
- our website functionality;
- our service providers;
- legal requirements; or
- regulatory guidance.
The updated version will be published on this page with a new “last updated” date.
16. Contact us
If you have any questions about this Cookie Notice or how we use cookies, please contact dpo@exemplas.com